Google Adwords Keyword Tool: Use as a marketing aid
Google provides a really handy keyword tool to help find search volumes each month for specific keywords. The most obvious use of the tool is to find the best keywords to optimise your website for. All you need do is type in a possible keyword, e.g. “small business software” that you think people will search for then press the Get Keyword Ideas button to get a list of volumes for your keyword plus similar variations. Often you’ll find that the variations will have higher traffic volumes than the one you originally entered.
By picking keywords with higher traffic volumes, the theory is that you will get more visitors to your sites. In practice though, high volume keywords often have a lot of competition and getting your site into the coveted Google page one of SERPs can be difficult. The trick is to pick keywords which have a reasonable balance between search volumes and competitiveness so that you can get a decent amount of traffic without doing too much optimisation such as link-building. Finding this balance between search engine traffic and competitiveness is quite a difficult exercise. Although the Google Adwords Keyword Tool gives good figures for search volumes, it only gives a very rough guide to the level of competition. See the picture below: you get a nice number for the number of searches but only a roughly-scaled green bar for competitiveness.
A second use of the Google Adwords Keyword Tool is as a research tool when thinking of a new market or product to attack. For example if you were thinking of designing a new fishing float and wanted to see how big the potential market was, you could look at the search volumes for words like “fishing float”. If the search volumes are low this can tell you either that the market is very small or that running a business selling ONLY fishing floats will be very difficult. Only recently, I’ve been asked for advice on internet marketing by a company who had invested thousands in developing a product for which there was no significant market. The product is excellent and worth patenting but with a little research it’s obvious that they need to develop a whole range of matching products to have a viable business.
I would tell that Google is stepping ahead to provide you a single bit of tool for every purpose. But the google keyword tool is somewhat like piting up on it. I have used this in past with another tool from serp analytics but found some broad results from google. So i throw it off and now only using only tool from serp analytics and it can be found here http://www.serpanalytics.com/tools/top_keywords
Nice post anyways!
Interesting post, keep the good stuff coming, good content appreciated!