Interlinking Blog Posts to Improve SEO
One important factor to bear in mind when blogging is to interlink your posts. The posts on your blog’s homepage probably have the best chance of doing well in SERPs since it’s likely your homepage has the highest rank of any pages on your site. By linking from newer posts back to older posts, you can help spread a little link juice back to the posts that have slipped off the homepage.
There’s at least 3 ways or styles of linking between blog posts:-
- Turn keywords in the body of the post into hyperlinks to older posts on the right topic.
- Add a footer to the post. Something like “To read more, go to …”.
- Use a plug-in such as the Similar Posts plug-in.
Each of the 3 ways has advantages and disadvantages.
Number 1 probably gives the best or most weighty link since the (hopefully) nicely worded anchor text will be surrounded by other text on the same topic.
Number 2 allows you to always make sure that the posts are truly appropriate for linking.
Number 3 lets you sit back and let the plugin do all the work for you. This can be great if you install the plugin on an old blog with many existing posts. A disadvantage of this plugin is that the posts that are linked aren’t always those you would have linked up manually - sometimes the links are a bit random.
For further SEO Tips on blogging, see: